Expand your visibility and reach through content that’s worth reading
More traffic. More leads. More conversions.
Why do you need fresh, quality content? To become visible. Your ideal customers need to hear about you and your offer to be able to buy from you.
Speak to your audience
Let them get to know you and the story behind your brand and products/services.
- Why should they trust you?
- Why should they buy from you specifically?
- How are you going to solve their problem and enhance their lives?
No matter the channel, your copy should always speak to your audience 100%.
Clear and concise
Your text does not have to be super short, but it shouldn’t be unnecessarily lengthy either. It should be to the point, engaging and easy to understand — forget the technical jargon.
Tailored to your target audience
When reading a product description or newsletter, you want to feel that your needs or problems are understood clearly and that the offering truly suits you. This depends not only on the content itself but also on the Tone of Voice (ToV), which should be tailored entirely to the target audience. Speak to them in their language.
Relevant and useful
Especially in the world of marketing, it’s important to stay up to date with the latest trends and developments in your niche. By offering fresh, pertinent content that adds value to your audience and showcases your expertise, you establish trust and distinguish yourself from competitors.
Personal and emotional (Storytelling)
It’s one of the most prominent buzzwords in marketing and copywriting currently — and for good reason. We resonate much more with a personal story than with an emotionless, generic text simply listing product benefits. Allow your audience to connect with your story or the narrative behind your business and products. Storytelling fosters trust like nothing else.
Action-oriented
Whether the aim of your text is to encourage newsletter sign-ups, webinar registrations, online course enrollments, or product sales, each piece of content should pursue a single goal with a clear Call-to-Action (CTA).
SEO-optimised
If you want your website or blog to rank highly on Google, it should be optimised for search engines. This involves using relevant keywords, optimising meta-tags, and creating high-quality content that search engines prioritise.
Consistent with your brand identity
Consistent texts that clearly reflect the brand image and your company values appear professional and strengthen the trust of visitors. Your messaging will likely need to be adapted to your German-speaking audience simply because it’s a different culture with different values and traditions.
Our copywriting services:
Website texts
(including blog articles and sales pages)
Email marketing
(newsletters and email campaigns)
Social media
(LinkedIn and Facebook posts, and profile updates)
PR
(press releases, guest articles, interview pitches for magazines and podcasts)
Why hire a professional copywriter instead of doing it yourself or asking AI?
The biggest reason for you as a business owner to outsource your copywriting is time.
Writing good content simply takes time — even with AI. This time could be better spent on other tasks such as optimising your business processes, gaining new clients or spending quality time with your loved ones.
Words don’t always come easily. Especially if you don’t speak German yourself. But even if you happen to have a native speaker on your team, they might not be good writers. And again, their time is probably better spent elsewhere.
We have years of experience writing marketing copy for various international brands and are not only good writers who make use of powerful storytelling elements, but we also know how to integrate sales psychology techniques to optimise conversion.
We’ll help you stand out
Because, let’s face it, you’re probably not the only one offering your product/service.
We’ll weave your story and brand voice into every text we create for you. It’ll sound like you — but in German! And that’s something your competitors won’t be able to imitate.
Get in touch
Let’s meet for a personal conversation to discuss your goals with our collaboration. Here you will immediately receive initial recommendations from us and we get a chance to know each other better.
Briefing form
We’ll then send you a detailed briefing form for you to fill out. This will provide us with all the necessary information we need to create your copy, including details about you, your brand, your offer and your target audience.
After verbal or written approval following the briefing form / discovery call, you will receive a personalised quote containing all important information about our collaboration (type and scope of text, feedback, deadline, and projected investment).
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Text creation and feedback
Based on all the information we collect and analyse, we create your texts and share them with you in a Google Drive folder for you to access at any time. You’ll have the chance to give us feedback or make suggestions for improvement before we finalise the copy.
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When the copy is implemented on your website, a blog, a newsletter, an ad, or wherever it may be, there may be occurrences of typesetting errors, such as incorrect copy-pasting or improper line breaks. To prevent these errors, we offer to double-check your texts after implementation.
Become visible in Germany, Austria and Switzerland…
Why trust us with your copy?
Because our texts sell without trying to sell. There’s nothing worse than reading a text that screams “Buy me”. No one wants to be treated like they’re just another customer driving the brand’s revenue. It’s about establishing a trusted relationship with each and every one of your customers — and those who will be — and offering added value and an effective solution to their problem with every piece of content they read.
To achieve this, we integrate real-life stories from your personal life and business journey, allowing your audience to resonate with you and feel confident that they’re in good hands.
Plus, we’re a team of native German speakers and experienced marketing copywriters, and therefore have a good feel for what works in the German market.
Voices from our happy clients
Paula Acosta Ribot
Founder and CEO at Paural
What I appreciate about Laura’s writing style is that, firstly, I don’t have to worry about correct spelling and punctuation. And secondly, her texts sound natural, friendly and are easy to read.
Marie Nemitz
SEO Manager at Contentum
I’m half German myself but don’t trust myself enough to write my own content. So, I hired Laura to help me with my website. I just LOVE how much emotion she puts into her writing. That’s what makes my texts unique and really engaging.
Ingrid Le Boulaire
CEO at INGREEN
Laura not only rewrote my About section but also provided valuable advice on the rest of my website to make it look more organised and clear. I still don’t know her secret, but she’s absolutely talented when it comes to words, creativity, and innovative ideas to improve your business.
David Penney
Founded and CEO at AHL
Laura and her team have done a truly fantastic job and helped us prepare ROOQ for international expansion. Coming from Aachen, where ROOQ is headquartered, and having two brothers who are also boxers, Laura had a deep understanding of both the terminology and the message we wanted to convey.
In addition to her excellent professional skills, she has a great sense of humour and endless creative ideas and solutions, which makes her an inspiring fighter to me. 🥊
Ralf Rüttgers
CEO at ROOQ
Laura and her team have been helping us for over a year now and we’re very happy with their friendly and efficient communication, punctual deliveries, and great quality of both German and Spanish translations.
We’ve experienced high demand for translations at peak times, such as before a new product launch, which Laura and her team have managed with ease. We’re very much looking forward to continuing our collaboration with WordPotential in 2024.
Annie Landgraf-Cant
Head of International Marketing at Awin
Let’s create a compelling German voice for your offer!
Send us a message to discuss your growth opportunities in the DACH region. We look forward to hearing from you!
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Through thorough preparation. Based on the information gathered in our briefing questionnaire and our personal conversations, we get a good sense of you as a person, your company, your language, and, of course, your target audience. This gives us a good foundation for the creation of your texts. Additionally, you will also have the opportunity to give feedback and make suggestions for improvement throughout the entire process.
Yes, we understand that some projects may have tight deadlines. We offer expedited services for urgent copywriting requests, ensuring timely delivery without compromising on quality. Simply let us know your specific requirements, and we’ll do our best to accommodate your timeline.
Our pricing structure for copywriting services varies depending on the scope and complexity of the project. We offer competitive rates tailored to fit your budget and specific needs. After sending us your request (briefing form and/or personal discovery call), we’ll get back to you with a personalised quote.
The reality is that, unfortunately, good copywriting alone does not guarantee marketing success. Factors such as design, the quality of the product or service, chosen marketing channels, timing, and various other elements, can significantly influence how well your offer resonates with your target audience.
However, it’s true that effective communication and well-crafted texts play a crucial role in building trust in your brand and can impact customer behaviour, as well as search engine and social media algorithms. Drawing from our experience, we’ve consistently observed improved visibility and reach for each and every client we’ve worked with.
What distinguishes us from AI is our use of human creativity to intertwine personal anecdotes from your business journey and daily life, positioning you not only as an expert in your niche but also as a relatable individual — someone your target audience can identify with. Essentially, we aim to ensure that you’re not perceived as a generic machine.
