As one major pillar of your success on the German market, we’ll make sure your German content is perfectly adapted to your new audience, including proven sales psychology techniques, current trends and tendencies. Whether this investment results in a positive ROI will depend on your personal assessment of the growth potential for your business in the German-speaking market.

Entering a new market makes sense if you are already well-established in your current market and now wish to replicate and scale this success in a new market. A new market, such as Germany, offers a new, bigger customer base with a huge growth potential on all levels. However, it also requires exhaustive market research and an appropriate marketing strategy before initiating your expansion.

Before translating or writing even a single piece of content, you’ll have a chance to meet the team and share your entire brand identity with us. We need to know your origin story, your vision and mission, values, your product and services, your current target audience as well as your goals through our collaboration. The more we know about you, the better we can write for you.

You may have experimented with AI-generated marketing content for your current market and are probably quite familiar with its risks and limitations at its current state. Our recommendation as experts is never to solely rely on AI. Always ask a German native speaker for a style review.

A small team offers the best of both worlds: personalised attention like a freelancer and diverse skills and combined strengths like a big agency, ensuring efficiency, quality, and enjoyable collaboration. Plus, we can manage higher volumes of work without compromising quality. At WordPotential, you are not just ‘another client’ driving our revenue but someone close to our hearts, whom we genuinely want to see grow.

It may take some time for the German audience to become familiar with and trust your brand. However, if you’ve conducted sufficient market research and your marketing strategy isn’t entirely off course, success is likely to come, sooner or later.

This depends on many different factors such as niche, product/service, target group, timing, etc. Based on your marketing strategy, we will do our best to make your entrance in the German market as smooth and successful as possible – with content that sounds like it’s from a native German brand.

At the outset of every collaboration, our team establishes a bespoke collaboration agreement covering all crucial aspects. Additionally, we have NDAs in place for all members of the WP team, guaranteeing that none of your data or content will be shared with third parties without your prior permission.