WordPotential is the result of passion and smart work fuelled by a growing demand for authentic marketing content in German from leading international brands.
Was started out as a one-woman show in 2022 quickly grew to a team of 7 in little under a year. In April 2023, I decided to make it official, and founded WordPotential.
Based in Tenerife, Canary Islands my team and I help you explore or increase your reach in a market of over 100 million German speakers.
Naturally, you’ll need clear, effective messaging and content that will perfom to give you visibility you need and deserve.
Our services help us create a ripple effect by positively impacting others with your products and services.
Our Mission: to help you find your German voice.
Through clear, effective messaging and content that will perform we help you reach the visibility you need and deserve.
How it all began…
I’m Laura (28 years old) and I’m originally from Berlin.
At least that’s where I was born. As a little baby, however, I travelled around Europe with my family on a small sailing boat.
Sailing adventures
I then spent the first few years of my childhood in England before embarking on my next sailing adventure at the age of seven – this time in the Caribbean.
Two years later, my family decided to move permanently to Aachen, Germany, where I pursued my great passion after graduating from high school: languages and marketing.
Studies
After successfully completing my studies (BA and MA in Sweden), I was finally able to fulfil my long-awaited dream of turning my passion into my own business and living in what I consider to be the most beautiful place in the world — the Canary Islands.
Self-employment
I spend most of my time here on exciting client projects, long walks in nature and writing books. My first own book — my autobiography — is expected to be published at the end of 2024. Part 2 is already being planned.
My vision for the future
I have an absolutely positive view of the future. Because I firmly believe that you can get to where you want to be if you just hang in there.
I’ve already fulfilled two of my biggest dreams: a location-independent business and my own book. I live in my dream location and have the right partner by my side. All that’s missing now are little things like a house of my own, a year-long trip around the world with my partner and eventually children.
Apart from that, I just see myself continuing to live a happy life — I never get bored!
Are we the right fit for you?
We’ve collaborated with several brands in areas such as wellness, nutrition, sport and travel. However, we’re not limites to any specific niche.
Quite the opposite, we’re happy to work with any brand that offers a product or service with real benefits for others. Whether that’s a healthy snack bar or a online learning platform. As long as it creates added value for the customers.
Our ideal client:
Is genuinely convinced that their product or service will have a positive impact on the world – no matter how big or small it may be.
Values content written by actual humans that is on brand and perfectly adapted to the culture, mentality and values of the target audience over generic AI productions.
might be a coach, offers wellness retreats or produces healthy snacks, to name just a few examples.
ROOQ develop leading boxing technology made in Germany. Their team, a mix of active boxers, coaches, sports scientists, mathematicians, data analysts and software developers, is committed to improving the sport of boxing
Product
The best possible performance diagnostics for in-depth tracking and analysis of boxing performance parameters.
Mission
To combine sport and technology to make boxing-specific performance measurable and sustainably visible for every athlete. Their motto: “You can only improve what you can measure”.
Goal
ROOQ aims to help as many boxing athletes as possible unleash their full potential through precise performance diagnostic technology. To achieve this, they had to think outside the ring and spread the word across the globe.
How is WordPotential
helping ROOQ?
We helped ROOQ with the translation of:
Presentations into Spanish and English to introduce ROOQ to their growing international community
Their mobile app, meticulously testing every button to ensure a seamless experience for both Spanish- and English-speaking users.
The mobile app plays a crucial role in ROOQ’s tracking technology, acting as a platform where users can access all their data, analyse their punches and identify their personal areas for improvement.
Results
The brand has successfully launched its products internationally, building an ever-growing community of thousands of ROOQstars worldwide.
Laura and her team have done a fantastic job helping us prepare ROOQ for international expansion. Hailing from Aachen, Germany, where ROOQ is based, and having two brothers who are boxers, Laura had a deep understanding of both the terminology and the message we wanted to convey.In addition to her excellent professional skills, she has a great sense of humour and an endless source of creative ideas and solutions, making her an inspirational fighter.
Awin is a global affiliate marketing platform that empowers advertisers and publishers of all sizes to grow their businesses online.
Service
Various platform plans for businesses of all sizes to start their affiliate programme and successfully promote their products/services to a wider audience.
Mission
To humanise marketing in a world where technology shouldn’t be the only focus by connecting publishers and advertisers for greater reach and business growth.
Goal
To prepare for the successful launch of a new service in September 2023. And so, Awin turned to WordPotential to work their magic.
How is WordPotential helping Awin?
We’ve translated over 150,000 words from English into Spanish or German, including
Social media posts and paid adverts
Product/service descriptions
Product content
Managing such a high volume of translation into both languages while maintaining quality and consistency can be a challenge if you’re working with several independent freelancers.
Why not save time and money by outsourcing to a whole team?
Results
Linguistically accurate and engaging marketing texts that sound perfectly natural in German and Spanish. And a highly successful product launch!
Laura and her team have been helping us for almost a year now and we’re very happy with their friendly and efficient communication, punctual deliveries, and great quality of both German and Spanish translations. We’ve experienced high demand for translations at peak times, such as before a new product launch, which Laura and her team have managed with ease. We’re very much looking forward to continuing our collaboration with WordPotential in 2024.
Annie Landgraf-Cant Head of International Marketing at Awin
Or who is Crazy DAVID? We’re not sure which one is better known. David’s the CEO of LanzAbility, the only holiday provider in Lanzarote that caters for people with disabilities.
David initially reached out to WordPotential because he wanted to offer these unique adapted holidays to German holidaymakers. While this is still planned for the future, he became more interested in the power of LinkedIn and how engaging posts can really make a difference.
Service
A perfectly adapted holiday of a lifetime for people with diverse disabilities (wheelchair users, visually impaired, other special needs). This includes not only adapted accommodation and transport, but also unique adapted experiences.
Mission
To make the magical island of Lanzarote accessible to everyone, regardless of their disability, and to help them create unforgettable memories.
Goal
To become visible and increase his reach on social media, especially LinkedIn, to build a strong personal brand that attracts the right people.
How is WordPotential
helping LanzAbility?
Over the past 6 months, we’ve helped David with content creation in the form of:
Regular social media posts
Social media profile makeover
Various articles and other content the for LanzAbility website
A newsletter collaboration
A bespoke collaboration email
Results
David himself says he’s getting a lot more traffic to both his social media profiles and the LanzAbility website.
What’s even better is that he receives frequent enquiries for collaboration from disability organisations and advocates.
This is creating more awareness of LanzAbility and its wonderful mission, which we are sure will soon result in fully booked holiday accommodation in Lanzarote.
Initially, I chose not to promote Laura or WordPotential because she’s sooooooo bloody good at what she does I don’t wanna share her with anyone else. But sharing is caring, and after working together for over 9 months now, I know I can count on her for the long run.
I knew that working with a copywriter would be an ongoing investment, but running two businesses, I also knew I wouldn’t have the time nor the linguistic and creative skills to create proper content for LanzAbility. After 20 minutes of talking to Laura, I knew she was the right fit because she understands my brand SO well.
Everything she writes or “laurifies” is always authentic and on-brand. She asks the right questions to get new input or proactively comes up with her own ideas. I guess she’s a good mix of Made in Germany-quality and Canary Islands easy-goingness. Laura, you are not just a team member, you are a key part of the success of my business.
David Penney
Founder and CEO of Adventure Holidays Lanzarote and LanzAbility
Back in 2013, booking and paying for sports activities online was quite a challenge, with the necessary information often scattered across various websites. That’s when Vienna-based Eversports decided to create one central platform to connect activity enthusiasts with studios, sports centres, teachers, and trainers.
Currently, Eversports are established in 8 countries and offer their services in the B2B sector. Now they’re expanding into the German-speaking B2C sector with the aim of making sports activities more easily accessible to people like you and me.
Service
A modern software tool for businesses to automate administration, increase retention, boost acquisition, and help them grow. Additionally, the Eversports marketplace connects consumers with studios and sports providers.
Mission
Eversports contribute to a healthier and more active society by empowering everyone to improve their lives through sports, fitness and mindful movement. They aim to get people going and keep them moving.
Goal
To expand from B2B to B2C within the DACH region (Germany, Austria, Switzerland).
How is WordPotential
helping Eversports?
Eversports’ most powerful marketing channel is blog articles.
People are looking to relieve physical pain or try out a new sport will typically open up Google and ask questions such as:
“Is yoga really effective for lower back pain?”
“Should I keep on training or rest when I have sore muscles?”
“Where do I find a squash court in my area?”
These are the types of questions Eversports wants to help people with. Through easy-to-read, fun and informative blog articles, they aim to provide answers to all things sports and encourage their readers to get moving.
To ensure that Eversports’ blog articles appear at the top of the search engine results pages (SERPs), each article must be SEO optimised.
This allows the search engines to easily find and display articles that are relevant to the reader’s Google search query.
How? Among other things:
Reader-friendly article structure
Relevant keywords and links,
Engaging ToV and a little tongue-in-cheek?
Results
It’s a bit early to compare the results, but we’ll keep you posted. In the meantime, you can click here to check out their German blog.
We reached out to Laura and her team because we aimed to scale our content production on our B2C blog and ensure everything was adequately optimized for Google search. Outsourcing this work was crucial as we were facing internal capacity constraints.
Thanks to the collaboration with WordPotential, we’ve managed to scale our production tenfold while ensuring fully optimized content. Though it’s still a bit early to assess the exact results, to date, we’ve witnessed a 27% increase in organic clicks on our blog articles since initiating this collaboration.
Laura and the entire WordPotential team are very friendly, professional, prompt to respond, and highly competent. They consistently deliver quality work and are a pleasure to work with.
Phillip Judkins
Senior Marketing Leader
at Eversports GmbH
Olistic is a nutraceutical brand that formulates the next generation of natural and science-backed products to improve hair health and wellness.Already established in Spain and Portugal with a community of over 130,000 followers on Instagram, they were looking for new opportunities to scale and help even more people.
Product
Olistic’s unique formula contains over 30 natural ingredients such as vitamins, minerals, amino acids, collagen, and probiotics – all combined in one healthy and refreshing vial.
Mission
To promote better hair health and overall wellbeing from the inside out.
Goal
To successfully break into the German market and increase their impact.
How is WordPotential
helping Olistic?
The first step to expanding to Germany (and Austria) was to get all existing content translated. The WordPotential team took care of:
Their entire website
Product brochures
Packaging
Email flows
Paid ads
Video content (copy)
Order confirmations
And so much more.
To ensure that the translations sound as natural as possible while maintaining Olistic’s friendly yet professional tone of voice, we scheduled several meetings with Olistic’s marketing team.
Together, we agreed on specific terminology, exchanged ideas, and gained a deeper insight into their brand identity. Slogans and wordplay in particular require some extra creative thinking.
The icing on the cake was a package from Olistic for the entire WP team to try out the product for themselves.
With Asana, our project management tool, we set up an efficient workflow where both teams could easily access all tasks, communicate as needed, and keep track of the overall progress.
The second step in the German market launch is focused on increasing reach.
One key way to accomplish this is by creating new content to enhance your online presence. This can take place through many different channels.
Currently, WordPotential is helping Olistic with:
Their weekly German newsletter
Blog articles for their website
Also coming soon is their German Instagram account
As the team was already familiar with both the product and the brand, creating fresh content for Olistic was like translating existing content but adding our own ideas.
Our marketing and SEO expertise combined with our creative minds made this a fun experience with excellent results.
Results
Olistic Science successfully launched their product in the German and Austrian markets in September 2023. Their newsletter reaches thousands of readers every week, and their German Instagram channel is poised to follow suit, with plenty of content prepared to launch in 2024.
Laura provided exceptional support for our new market opening. The speed and flexibility of her team was crucial in meeting tight deadlines at peak times.
Open communication, brand understanding and efficient project management ensured a smooth and efficient process from start to finish. Working with Laura and her team is not only easy but also impressively fast. Highly recommended!