Expand to the
German market and grow your impact
You have an amazing product or service with real benefits for others?
Time to spread the word about it in a new market!
“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.”
– Nelson Mandela
We’ll help you create your German brand voice that goes directly to the hearts of your target audience.
Entering a new market can make strategic sense for established businesses who want to:
Grow their revenue
Opens up additional revenue streams thanks to a larger customer base and economies of scale.
Diversify
Less dependency on a single market and its economy, including economic fluctuations and changing consumer trends.
Overcome market saturation
Explore and capture new customers who may not be reached in your current market.
Obtain a competitive advantage
Enter a whole new world of opportunities, learning and growth potential.
Strengthen your brand recognition and visibility
Grow your reach globally through new customer and partner communities.
Why specifically the German-speaking market?
Large consumer base
Germany, Austria, and Switzerland (the so-called DACH region) together form a significant market with over 100 million potential customers.
Strong economy
Germany has one of the largest and most stable economies globally, offering a big potential for increased revenue and profitability.
High purchasing power
Allows for premium pricing and increased profit margins.
Strategic location
Germany serves as a central hub in Europe with strategic access to neighbouring European countries, facilitating further expansion.
Quality perception
Products and services associated with German quality standards and innovation are often highly regarded and can help improve your brand recognition.
How can WordPotential help you enter the
German-speaking market?
We’re a team of marketing linguists who provide translation and copywriting services in German that are both on brand and perfectly adapted to the German culture.
Step 1: Contact
Get in touch and meet Laura in a personal discovery call to discuss your goals and how we can help you achieve them.
Step 2: Quote
Fill in our detailed briefing form with all the important information about you and your business. We will then send you a bespoke quote.
Step 3: Team
Meet the team and get introduced to a transparent, efficient and pleasant form of collaboration.
Step 4: Review
Receive the first pieces of content for you to review and provide us with feedback. This step will be repeated until you're happy with the results.
Step 5: Done!
Access your German content in a personal Google Drive folder to share it with your new audience.
Our most recent client success stories
Following someone’s success story is great.
But actively helping to write it is a whole new level of fulfillment.
Paula Acosta Ribot
Founder and CEO at Paural
What I appreciate about Laura’s writing style is that, firstly, I don’t have to worry about correct spelling and punctuation. And secondly, her texts sound natural, friendly and are easy to read.
Marie Nemitz
SEO Manager at Contentum
I’m half German myself but don’t trust myself enough to write my own content. So, I hired Laura to help me with my website. I just LOVE how much emotion she puts into her writing. That’s what makes my texts unique and really engaging.
Ingrid Le Boulaire
CEO at INGREEN
Laura not only rewrote my About section but also provided valuable advice on the rest of my website to make it look more organised and clear. I still don’t know her secret, but she’s absolutely talented when it comes to words, creativity, and innovative ideas to improve your business.
David Penney
Founded and CEO at AHL
Laura and her team have done a truly fantastic job and helped us prepare ROOQ for international expansion. Coming from Aachen, where ROOQ is headquartered, and having two brothers who are also boxers, Laura had a deep understanding of both the terminology and the message we wanted to convey.
In addition to her excellent professional skills, she has a great sense of humour and endless creative ideas and solutions, which makes her an inspiring fighter to me. 🥊
Ralf Rüttgers
CEO at ROOQ
Laura and her team have been helping us for over a year now and we’re very happy with their friendly and efficient communication, punctual deliveries, and great quality of both German and Spanish translations.
We’ve experienced high demand for translations at peak times, such as before a new product launch, which Laura and her team have managed with ease. We’re very much looking forward to continuing our collaboration with WordPotential in 2024.
Annie Landgraf-Cant
Head of International Marketing at Awin
Meet the WordPotential team
Based in Tenerife, Canary Islands, the WordPotential team currently consists of 7 native German marketing linguists who help our clients with translation and storytelling-infused copywriting services. Each and every one of them brings their own strengths and experience to the table to create excellent content – and even better client results.
Laura Timm
Founder and CEO
Been living in Tenerife, Canary Islands, for over 6 years
I love words, nature, travel, spa visits, and good food.
In 2024, I’ll be publishing my first book.
Margitta Akoteng-Bonsrah
Assistant and Project Manager
Enjoys city life in Cologne
Laura’s right hand and a true organisational talent
Likes going to the gym, singing, and dreams of buying a house in Ghana
The Team
Depending on the project, we collaborate with various freelance translators, copywriters, editors and designers to deliver the best possible results for our clients.
Ready to explore new growth opportunities in the German market?
Send us a message, and we’ll get back to you shortly.
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As one major pillar of your success on the German market, we’ll make sure your German content is perfectly adapted to your new audience, including proven sales psychology techniques, current trends and tendencies. Whether this investment results in a positive ROI will depend on your personal assessment of the growth potential for your business in the German-speaking market.
Entering a new market makes sense if you are already well-established in your current market and now wish to replicate and scale this success in a new market. A new market, such as Germany, offers a new, bigger customer base with a huge growth potential on all levels. However, it also requires exhaustive market research and an appropriate marketing strategy before initiating your expansion.
Before translating or writing even a single piece of content, you’ll have a chance to meet the team and share your entire brand identity with us. We need to know your origin story, your vision and mission, values, your product and services, your current target audience as well as your goals through our collaboration. The more we know about you, the better we can write for you.
You may have experimented with AI-generated marketing content for your current market and are probably quite familiar with its risks and limitations at its current state. Our recommendation as experts is never to solely rely on AI. Always ask a German native speaker for a style review.
A small team offers the best of both worlds: personalised attention like a freelancer and diverse skills and combined strengths like a big agency, ensuring efficiency, quality, and enjoyable collaboration. Plus, we can manage higher volumes of work without compromising quality. At WordPotential, you are not just ‘another client’ driving our revenue but someone close to our hearts, whom we genuinely want to see grow.
It may take some time for the German audience to become familiar with and trust your brand. However, if you’ve conducted sufficient market research and your marketing strategy isn’t entirely off course, success is likely to come, sooner or later.
This depends on many different factors such as niche, product/service, target group, timing, etc. Based on your marketing strategy, we will do our best to make your entrance in the German market as smooth and successful as possible – with content that sounds like it’s from a native German brand.
At the outset of every collaboration, our team establishes a bespoke collaboration agreement covering all crucial aspects. Additionally, we have NDAs in place for all members of the WP team, guaranteeing that none of your data or content will be shared with third parties without your prior permission.
