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Leading brands have successfully grown in the German market

Words that inspire action.

Introducing our top 5 Success Stories

5 brands that have recognised their own growth potential and have built a powerful German brand image with a strong community  —  all through increased visibility and reach in the German market.

Logo Olistic
Logo Eversports
Logo Awin
Logo LanzAbility
Logo ROOQ - deutscher Hersteller von Sensoren zur Messung deiner Schlagleistung
Olistic

Olistic is a nutraceutical brand that formulates the next generation of natural and science-backed products to improve hair health and wellness. Already established in Spain and Portugal, they were looking for new opportunities to scale and help even more people.

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Drei junge Frauen lächeln und zeigen Olistic
Eversports

The Viennese company Eversports brings sports enthusiasts together with providers from the fields of yoga, Pilates, fitness, martial arts and dance. On its online booking platform, you can search for courses, workshops, events and sports centres in your area and book them easily online.

 

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Frau macht Sport mit Dehnungsbändern

Awin

Awin is a global affiliate marketing platform that empowers advertisers and publishers of all sizes to grow their businesses online. All this is part of their mission to humanise marketing in a world where technology shouldn’t be the only focus.

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Awin Arbeitscafé – Menschen arbeiten zusammen am Laptop
LanzAbility

Everyone deserves a sunny break by the sea every now and then – no matter their (dis)abilities. That’s exactly what Crazy DAVID from LanzAbility is all about. They are the only holiday provider on Lanzarote that caters to people with disabilities.

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ROOQ

ROOQ develop leading boxing technology made in Germany. Their team, a mix of active boxers, coaches, sports scientists, mathematicians, data analysts and software developers, is committed to improving the sport of boxing.

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Henry Maske unterhält sich mit Kollegen über ROOQ

Voices from our happy clients

Laura helped me connect with my German clients and make my home-made natural cosmetics accessible to a much wider audience. I would absolutely recommend Laura for anyone needing proper German copywriting!
Paula Acosta Ribot, Gründerin von Paural Naturkosmetik

Paula Acosta Ribot
Founder and CEO at Paural

What I appreciate about Laura’s writing style is that, firstly, I don’t have to worry about correct spelling and punctuation. And secondly, her texts sound natural, friendly and are easy to read.

Marie Nemitz, SEO-Managerin bei Contentum

Marie Nemitz
SEO Manager at Contentum

I’m half German myself but don’t trust myself enough to write my own content. So, I hired Laura to help me with my website. I just LOVE how much emotion she puts into her writing. That’s what makes my texts unique and really engaging.

Ingrid Le Boulaire, Gründerin von InGreen, Business Strategist für den französischen Markt

Ingrid Le Boulaire
CEO at INGREEN

Laura not only rewrote my About section but also provided valuable advice on the rest of my website to make it look more organised and clear. I still don’t know her secret, but she’s absolutely talented when it comes to words, creativity, and innovative ideas to improve your business.

David Penney
Founded and CEO at AHL

Laura and her team have done a truly fantastic job and helped us prepare ROOQ for international expansion. Coming from Aachen, where ROOQ is headquartered, and having two brothers who are also boxers, Laura had a deep understanding of both the terminology and the message we wanted to convey.

In addition to her excellent professional skills, she has a great sense of humour and endless creative ideas and solutions, which makes her an inspiring fighter to me. 🥊

Ralf Rüttgers, CEO von ROOQ

Ralf Rüttgers
CEO at ROOQ

Laura and her team have been helping us for over a year now and we’re very happy with their friendly and efficient communication, punctual deliveries, and great quality of both German and Spanish translations.

We’ve experienced high demand for translations at peak times, such as before a new product launch, which Laura and her team have managed with ease. We’re very much looking forward to continuing our collaboration with WordPotential in 2024.

Annie Landgraf-Cant, Head of International Marketing bei Awin

Annie Landgraf-Cant
Head of International Marketing at Awin

Ready to write your own success story with us?

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Words that inspire action.

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Logo Kit Digital
Logo Kit Digital
Logo Olistic
Who is Olistic?
Olistic is a nutraceutical brand that formulates the next generation of natural and science-backed products to improve hair health and wellness. Already established in Spain and Portugal with a community of over 130,000 followers on Instagram, they were looking for new opportunities to scale and help even more people.

Product

Olistic’s unique formula contains over 30 natural ingredients such as vitamins, minerals, amino acids, collagen, and probiotics – all combined in one healthy and refreshing vial.

Mission

To promote better hair health and overall wellbeing from the inside out.

Goal

To successfully break into the German market and increase their impact.
Drei junge Frauen lächeln und zeigen Olistic
How is WordPotential helping Olistic?

The first step to expanding to Germany (and Austria) was to get all existing content translated. The WordPotential team took care of:

  • Their entire website
  • Product brochures
  • Packaging
  • Email flows
  • Paid ads
  • Video content (copy)
  • Order confirmations


And so much more.

To ensure that the translations sound as natural as possible while maintaining Olistic’s friendly yet professional tone of voice, we scheduled several meetings with Olistic’s marketing team.

Together, we agreed on specific terminology, exchanged ideas, and gained a deeper insight into their brand identity. Slogans and wordplay in particular require some extra creative thinking.

The icing on the cake was a package from Olistic for the entire WP team to try out the product for themselves.

With Asana, our project management tool, we set up an efficient workflow where both teams could easily access all tasks, communicate as needed, and keep track of the overall progress.

Asana Kundenprojekte
Instagram-Account Olistic
Packung Olistic for Men, Nahrungsergänzungsmittel für gesundes Haar und allgemeines Wohlbefinden
Packung Olistic for Women, Nahrungsergänzungsmittel für gesundes Haar und allgemeines Wohlbefinden

The second step in the German market launch is focused on increasing reach.

One key way to accomplish this is by creating new content to enhance your online presence. This can take place through many different channels.

Currently, WordPotential is helping Olistic with:

  • Their weekly German newsletter
  • Blog articles for their website
  • Also coming soon is their German Instagram account

As the team was already familiar with both the product and the brand, creating fresh content for Olistic was like translating existing content but adding our own ideas.

Our marketing and SEO expertise combined with our creative minds made this a fun experience with excellent results.

Results

Olistic Science successfully launched their product in the German and Austrian markets in September 2023. Their newsletter reaches thousands of readers every week, and their German Instagram channel is poised to follow suit, with plenty of content prepared to launch in 2024.

See for yourself!

www.olisticscience.com

Laura provided exceptional support for our new market opening. The speed and flexibility of her team was crucial in meeting tight deadlines at peak times.

Open communication, brand understanding and efficient project management ensured a smooth and efficient process from start to finish. Working with Laura and her team is not only easy but also impressively fast. Highly recommended!

Pilar Cárdenas, Chief Digital Officer bei Olistic

Pilar Cárdenas
Chief Digital Officer at Olistic

WordPotential © 2024

Logo Eversports
Who is Eversports?

Back in 2013, booking and paying for sports activities online was quite a challenge, with the necessary information often scattered across various websites. That’s when Vienna-based Eversports decided to create one central platform to connect activity enthusiasts with studios, sports centres, teachers, and trainers.

Currently, Eversports are established in 8 countries and offer their services in the B2B sector. Now they’re expanding into the German-speaking B2C sector with the aim of making sports activities more easily accessible to people like you and me.

Service

A modern software tool for businesses to automate administration, increase retention, boost acquisition, and help them grow. Additionally, the Eversports marketplace connects consumers with studios and sports providers.

Mission

Eversports contribute to a healthier and more active society by empowering everyone to improve their lives through sports, fitness and mindful movement. They aim to get people going and keep them moving.

Goal

To expand from B2B to B2C within the DACH region (Germany, Austria, Switzerland).
Frau macht Sport mit Dehnungsbändern
Sportliche Frau hält einen Medizinball
Frauen machen Sport
How is WordPotential helping Eversports?
Eversports’ most powerful marketing channel is blog articles. People are looking to relieve physical pain or try out a new sport will typically open up Google and ask questions such as:
  • “Is yoga really effective for lower back pain?”
  • “Should I keep on training or rest when I have sore muscles?”
  • “Where do I find a squash court in my area?”
These are the types of questions Eversports wants to help people with. Through easy-to-read, fun and informative blog articles, they aim to provide answers to all things sports and encourage their readers to get moving.
To ensure that Eversports’ blog articles appear at the top of the search engine results pages (SERPs), each article must be SEO optimised. This allows the search engines to easily find and display articles that are relevant to the reader’s Google search query. How? Among other things:
  • Reader-friendly article structure
  • Relevant keywords and links,
  • Engaging ToV and a little tongue-in-cheek?
Blogartikel von Eversports zu verschiedenen Sportarten

Results

It’s a bit early to compare the results, but we’ll keep you posted. In the meantime, you can click here to check out their German blog.

blog.eversports.com
eversports.de

We reached out to Laura and her team because we aimed to scale our content production on our B2C blog and ensure everything was adequately optimized for Google search. Outsourcing this work was crucial as we were facing internal capacity constraints.

Thanks to the collaboration with WordPotential, we’ve managed to scale our production tenfold while ensuring fully optimized content. Though it’s still a bit early to assess the exact results, to date, we’ve witnessed a 27% increase in organic clicks on our blog articles since initiating this collaboration.

Laura and the entire WordPotential team are very friendly, professional, prompt to respond, and highly competent. They consistently deliver quality work and are a pleasure to work with.

Phillip Judkins, Senior Marketing Leader bei Eversports GmbH
Phillip Judkins
Senior Marketing Leader
at Eversports GmbH

WordPotential © 2024

Logo Awin

Who is Awin?

Awin is a global affiliate marketing platform that empowers advertisers and publishers of all sizes to grow their businesses online.

Service

Various platform plans for businesses of all sizes to start their affiliate programme and successfully promote their products/services to a wider audience.

Mission

To humanise marketing in a world where technology shouldn’t be the only focus by connecting publishers and advertisers for greater reach and business growth.

Goal

To prepare for the successful launch of a new service in September 2023. And so, Awin turned to WordPotential to work their magic.
A woman dressed in purple working at her desk
Awin Partner with us
Awin Affiliate Marketing

How is WordPotential
helping Awin?

We’ve translated over 150,000 words from English into Spanish or German, including

  • Social media posts and paid adverts
  • Product/service descriptions
  • Product content


Managing such a high volume of translation into both languages while maintaining quality and consistency can be a challenge if you’re working with several independent freelancers.

Why not save time and money by outsourcing to a whole team?

Results

Linguistically accurate and engaging marketing texts that sound perfectly natural in German and Spanish. And a highly successful product launch!
Check out Awin.com to see for yourself.
Laura and her team have been helping us for almost a year now and we’re very happy with their friendly and efficient communication, punctual deliveries, and great quality of both German and Spanish translations. We’ve experienced high demand for translations at peak times, such as before a new product launch, which Laura and her team have managed with ease. We’re very much looking forward to continuing our collaboration with WordPotential in 2024.
Annie Landgraf-Cant, Head of International Marketing bei Awin

Annie Landgraf-Cant
Head of International Marketing at Awin

WordPotential © 2024

Logo LanzAbility
Who is LanzAbility?
Or who is Crazy DAVID? We’re not sure which one is better known. David’s the CEO of LanzAbility, the only holiday provider in Lanzarote that caters for people with disabilities. David initially reached out to WordPotential because he wanted to offer these unique adapted holidays to German holidaymakers. While this is still planned for the future, he became more interested in the power of LinkedIn and how engaging posts can really make a difference.

Service

A perfectly adapted holiday of a lifetime for people with diverse disabilities (wheelchair users, visually impaired, other special needs). This includes not only adapted accommodation and transport, but also unique adapted experiences.

Mission

To make the magical island of Lanzarote accessible to everyone, regardless of their disability, and to help them create unforgettable memories.
Goal
To become visible and increase his reach on social media, especially LinkedIn, to build a strong personal brand that attracts the right people.
Frau mit körperlicher Behinderung klettert an einer Kletterwand
How is WordPotential helping LanzAbility?
Over the past 6 months, we’ve helped David with content creation in the form of:
  • Regular social media posts
  • Social media profile makeover
  • Various articles and other content the for LanzAbility website
  • A newsletter collaboration
  • A bespoke collaboration email

Results

David himself says he’s getting a lot more traffic to both his social media profiles and the LanzAbility website.

What’s even better is that he receives frequent enquiries for collaboration from disability organisations and advocates.

This is creating more awareness of LanzAbility and its wonderful mission, which we are sure will soon result in fully booked holiday accommodation in Lanzarote.

lanzability.com

Initially, I chose not to promote Laura or WordPotential because she’s sooooooo bloody good at what she does I don’t wanna share her with anyone else. But sharing is caring, and after working together for over 9 months now, I know I can count on her for the long run.

I knew that working with a copywriter would be an ongoing investment, but running two businesses, I also knew I wouldn’t have the time nor the linguistic and creative skills to create proper content for LanzAbility. After 20 minutes of talking to Laura, I knew she was the right fit because she understands my brand SO well.

Everything she writes or “laurifies” is always authentic and on-brand. She asks the right questions to get new input or proactively comes up with her own ideas. I guess she’s a good mix of Made in Germany-quality and Canary Islands easy-goingness. Laura, you are not just a team member, you are a key part of the success of my business.

David Penney

Founder and CEO of Adventure Holidays Lanzarote and LanzAbility

WordPotential © 2024

Logo ROOQ

Who is Rooq?

ROOQ develop leading boxing technology made in Germany. Their team, a mix of active boxers, coaches, sports scientists, mathematicians, data analysts and software developers, is committed to improving the sport of boxing

Product

The best possible performance diagnostics for in-depth tracking and analysis of boxing performance parameters.

Mission

To combine sport and technology to make boxing-specific performance measurable and sustainably visible for every athlete. Their motto: “You can only improve what you can measure”.
Goal
ROOQ aims to help as many boxing athletes as possible unleash their full potential through precise performance diagnostic technology. To achieve this, they had to think outside the ring and spread the word across the globe.
Boxer und Sensoren von ROOQ
Tablet und Handy mit Logos von ROOQ, einem deutschen Hersteller von Sensoren zur Messung deiner Schlagkraft
How is WordPotential helping ROOQ?

We helped ROOQ with the translation of:

  • Presentations into Spanish and English to introduce ROOQ to their growing international community
  • Their mobile app, meticulously testing every button to ensure a seamless experience for both Spanish- and English-speaking users.

 

The mobile app plays a crucial role in ROOQ’s tracking technology, acting as a platform where users can access all their data, analyse their punches and identify their personal areas for improvement.

Results

The brand has successfully launched its products internationally, building an ever-growing community of thousands of ROOQstars worldwide.
Laura and her team have done a fantastic job helping us prepare ROOQ for international expansion. Hailing from Aachen, Germany, where ROOQ is based, and having two brothers who are boxers, Laura had a deep understanding of both the terminology and the message we wanted to convey. In addition to her excellent professional skills, she has a great sense of humour and an endless source of creative ideas and solutions, making her an inspirational fighter.
Ralf Rüttgers, CEO von ROOQ

Ralf Rüttgers

CEO at ROOQ

WordPotential © 2024