What makes your business truly unique?

Your story.

Let’s share yours, together.

The result of passion and smart work.

WordPotential is the result of passion and smart work fuelled by a growing demand for authentic marketing content in German from leading international brands.

What started out as a one-woman show in 2022 quickly grew to a team of 7 in a little under a year. In April 2023, I decided to make it official, and founded WordPotential.

Based in Tenerife, Canary Islands my team and I help you explore a market of over 100 million German speakers.

Naturally, you need clear, effective messaging and content that will perform and give you the visibility you need and deserve.

In other words, content that:

sounds completely natural

embodies your brand identity

incorporates proven sales psychology techniques

Our Vision:
to help you achieve your mission.

Our services help us create a ripple effect by positively impacting others with your products and services.

Our Mission:
to help you find your German voice.

Through clear, effective messaging and content that will perform we help you achieve the visibility you need and deserve.

How it all began…

I’m Laura, 28 years old, and I’m originally from Berlin.

At least that’s where I was born. As a little baby, however, I travelled around Europe with my family on a small sailing boat.

Sailing adventures

I then spent the first few years of my childhood in England before embarking on my next sailing adventure at the age of seven — this time in the Caribbean.

Two years later, my family decided to move permanently to Aachen, Germany, where I pursued my greatest passions after graduating from high school: languages and marketing, and the interplay between the two.

Studies

After successfully completing my studies (BA and MA in Sweden), I was finally able to fulfil my long-awaited dream of turning my passion into my own business and living in what I consider to be the most beautiful place in the world — the Canary Islands.

Self-employment

I spend most of my time here on exciting client projects, taking long walks in nature, and writing books. My first book — my autobiography — is expected to be published at the end of 2024. Part 2 is already being planned.

My vision for the future

I have an extremely positive view of the future because I firmly believe that you can get to where you want to be if you just hang in there and never give up.

I’ve already fulfilled two of my biggest dreams: a location-independent business and authoring my own book. I live in my dream location and have the perfect partner by my side. All that’s missing now are little things like a house of my own, a year-long trip around the world with my partner, and, eventually, children.

Apart from that, I just see myself continuing to live a happy and fulfilling life — I never get bored!

Are we the right fit for you?

We’ve collaborated with several brands in areas such as wellness, nutrition, sport and travel. However, we’re not limites to any specific niche.

On the contrary, we’re happy to work with any brand that offers a product or service with real benefits for others, brands that have a positive impact. Whether it be a healthy snack bar or an online learning platform. As long as it creates added value for the customers we’re in and we’re here for you.

Our ideal client:

is genuinely convinced that their product or service will have a positive impact on the world — no matter how big or small their company may be
will value content written by actual humans that is on brand and perfectly adapted to the culture, mentality, and values of the target audience over generic AI productions
might be a coach, offers wellness retreats, or produces healthy snacks, to name just a few examples