Privacy Policy

In accordance with Article 13 of the GDPR

Last updated: 06/06/2024

 

  1. General Information

 

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can personally identify you. Detailed information on data protection can be found in our Privacy Policy listed below this text.

 

Data Collection on This Website

Who is responsible for data collection on this website?

The data processing on this website is carried out by the website operator. You can find their contact details in the “Note on the Responsible Entity” section of this Privacy Policy.

 

How do we collect your data?

Your data is collected in part by you providing it to us. This may include data that you enter into a contact form.

Other data is collected automatically or with your consent when you visit the website through our IT systems. These are mainly technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.

 

What do we use your data for?

Some of the data is collected to ensure the proper functioning of the website. Other data may be used to analyze your user behavior.

 

What rights do you have regarding your data?

You have the right to obtain free information about the origin, recipient, and purpose of your stored personal data at any time. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. Furthermore, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. You also have a right to lodge a complaint with the competent supervisory authority.

You can contact us at any time regarding these rights and other questions regarding data protection.

 

Analysis Tools and Third-Party Tools

When you visit this website, your surfing behavior may be statistically evaluated. This is mainly done with so-called analysis programs. Detailed information about these analysis programs can be found in the following Privacy Policy.

 

  1. Hosting

 

We host the content of our website with the following provider:

 

GoDaddy

Corporate Headquarters

2155 E. GoDaddy Way

Tempe, AZ 85284 USA

 

The personal data collected on this website is stored on the servers of the hosting provider GoDaddy. This may include IP addresses, contact inquiries, meta and communication data, contact details, names, website access, and other data generated by a website.

External hosting is carried out for the purpose of fulfilling our contractual obligations to our potential and existing customers (Art. 6 para. 1 lit. b GDPR) and in the interest of a secure, fast, and efficient provision of our online offer by a professional provider (Art. 6 para. 1 lit. f GDPR). If consent has been obtained, processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. The consent can be revoked at any time.

Our hoster GoDaddy will only process your data to the extent necessary to fulfill its contractual obligations and will follow our instructions regarding this data.

 

  1. General Information and Mandatory Information

 

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this Privacy Policy.

When you use this website, various personal data is collected. Personal data is data that can be used to personally identify you. This Privacy Policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g., communication by e-mail) can have security vulnerabilities. A complete protection of data against access by third parties is not possible.

 

Responsible Entity

The responsible entity for data processing on this website is:

 

Laura Timm

Calle Galileo 48

38208 San Cristóbal de La Laguna

Santa Cruz de Tenerife, Spain

Email: [email protected]

 

The responsible entity is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, e-mail addresses, etc.).

 

Storage Period

Unless a specific storage period is specified within this Privacy Policy, your personal data will remain with us until the purpose for which it was collected ceases to apply. If you request deletion or revoke your consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods); in the latter case, the deletion will take place after these reasons cease to apply.

 

General Information on the Legal Basis for Data Processing on this Website

If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, if special categories of data according to Art. 9 para. 1 GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing also takes place on the basis of Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information on your terminal device (e.g., via device fingerprinting), data processing also takes place on the basis of § 25 para. 1 TTDSG. The consent can be revoked at any time. If your data is necessary for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if it is necessary to fulfill a legal obligation based on Art. 6 para. 1 lit. c GDPR. Data processing can also be carried out on the basis of our legitimate interest pursuant to Art. 6 para. 1 lit. F GDPR. The relevant legal bases for each individual case are provided in the following paragraphs of this Privacy Policy.

 

Recipients of Personal Data

In the course of our business activities, we work with various external entities. In some cases, the transmission of personal data to these external entities is necessary. We only disclose personal data to external entities if it is necessary for the performance of a contract, if we are legally obligated to do so (e.g., disclosure of data to tax authorities), if we have a legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR in the disclosure, or if another legal basis permits the data transfer. When using data processors, we only disclose personal data of our customers on the basis of a valid contract for data processing. In the case of joint processing, a joint processing agreement is concluded.

 

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. The legality of data processing carried out before the revocation remains unaffected by the revocation.

 

Right to Object to Data Collection in Special Cases and Direct Advertising (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, INCLUDING PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS FOR PROCESSING IS PROVIDED IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING IS FOR THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21 PARA. 1 GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISING, INCLUDING PROFILING TO THE EXTENT THAT IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21 PARA. 2 GDPR).

 

Right to Lodge a Complaint with the Supervisory Authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the member state of their habitual residence, place of work or place of the alleged violation. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.

 

Right to Data Portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done to the extent technically feasible.

 

Information, Correction, and Deletion

Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipients, and the purpose of data processing at any time. You also have the right to correct or delete this data. For this purpose, as well as for further questions regarding personal data, you can contact us at any time.

 

Right to Restriction of Processing

You have the right to request the restriction of processing of your personal data. You can contact us at any time to exercise this right. The right to restriction of processing exists in the following cases:

  • If you dispute the accuracy of your personal data stored with us, we usually need time to verify this. During the verification period, you have the right to request the restriction of processing of your personal data.
  • If the processing of your personal data was/is unlawfully carried out, you can request the restriction of data processing instead of deletion.
  • If we no longer need your personal data but you require them for the exercise, defense, or assertion of legal claims, you have the right to request the restriction of processing of your personal data instead of deletion.
  • If you have objected pursuant to Art. 21 para. 1 GDPR, a balancing of interests between yours and ours must be made. As long as it is not yet determined whose interests prevail, you have the right to request the restriction of processing of your personal data.

 

If you have restricted the processing of your personal data, except for storage, these data may only be processed with your consent or for the assertion, exercise, or defense of legal claims or to protect the rights of another natural or legal person or for reasons of important public interest of the European Union or a member state.

 

SSL or TLS Encryption

For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

 

  1. Data Collection on This Website

 

Cookies

Our websites use so-called “cookies”. Cookies are small data packets that do not cause any damage to your end device. They are either temporarily stored for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted after your visit ends. Permanent cookies remain stored on your end device until you delete them yourself or automatic deletion by your web browser occurs.

Cookies can originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g., cookies for processing payment services).

Cookies have various functions. Numerous cookies are technically necessary because certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are necessary for the performance of the electronic communication process, for the provision of certain functions requested by you (e.g., for the shopping cart function), or for the optimization of the website (e.g., cookies for measuring web audience) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and similar identification technologies has been requested, the processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG); consent can be revoked at any time.

You can configure your browser settings to be informed about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies for specific cases or in general, and to activate the automatic deletion of cookies when the browser is closed. Disabling cookies may limit the functionality of this website.

You can find out which cookies and services are used on this website in this Privacy Policy.

 

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and in case of follow-up questions. We do not pass on this data without your consent.

The processing of this data is based on Art. 6 para. 1 lit. b GDPR, insofar as your inquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of the inquiries sent to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; consent can be revoked at any time.

The data entered by you in the contact form will remain with us until you request us to delete it, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions – especially retention periods – remain unaffected.

 

Enquiry via Email

When you contact us via email, your enquiry, including all resulting personal data (name, enquiry), is stored and processed by us for the purpose of handling your request. We do not disclose this data without your consent.

The processing of this data is based on Art. 6 para. 1 lit. b GDPR, provided your enquiry is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective handling of inquiries directed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if requested; the consent can be revoked at any time.

The data you send us through contact enquiries will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your enquiry has been processed). Mandatory legal provisions, especially statutory retention periods, remain unaffected.

 

Plugins and Tools

 

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is intended to verify whether the data input on this website (e.g., in a contact form) is made by a human or by an automated program. For this purpose, reCAPTCHA analyses the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For the analysis, reCAPTCHA evaluates various information (e.g., IP address, duration of website visit by the website visitor, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run entirely in the background. Website visitors are not informed that an analysis is taking place.

The storage and analysis of data are based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in protecting his web offers from abusive automated spying and spam. If consent has been requested, the processing is carried out exclusively based on Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) in accordance with the TTDSG. The consent can be revoked at any time.

Further information on Google reCAPTCHA can be found in Google’s privacy policy and terms of use at the following links: https://policies.google.com/privacy?hl=en and https://policies.google.com/terms?hl=en.

The company has been certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the United States aimed at ensuring compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/s/participant-search/participantdetail?

 

Use of Google Analytics

If you have given your consent, Google Analytics, a web analysis service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA (hereinafter: “Google”), will be used on this website. Google Analytics uses so-called “cookies”, text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, due to the activation of IP anonymization on these websites, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html and https://policies.google.com/?hl=en.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities, and to provide further services to the website operator related to website and internet usage.

The data sent by us and associated with cookies, user IDs (e.g., user ID), or advertising IDs will be automatically deleted after 14 months. The deletion of data whose retention period has expired is carried out automatically once a month.

 

Revocation of Consent

You can prevent tracking by Google Analytics on our website by clicking this link. This will install an opt-out cookie on your device. This prevents data collection by Google Analytics for this website and this browser in the future as long as the cookie remains installed in your browser.

Furthermore, you can prevent the storage of cookies by adjusting your browser settings accordingly; however, please note that in this case you may not be able to use all functions of this website to their full extent.

Additionally, you can prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing the browser plugin available at the following link: Browser Add On to Disable Google Analytics.

 

Revocation of Consent

At present, the provider does not offer a simple opt-out or blocking of data transmission. If you wish to prevent tracking of your activities on our website, please revoke your consent for the corresponding cookie category or all technically unnecessary cookies and data transmissions in the cookie consent tool. In this case, however, you may not be able to use our website or only to a limited extent.

 

SSL Encryption

To protect the security of your data during transmission, we use encryption methods (e.g., SSL) via HTTPS that correspond to the current state of the art.

 

Information about Your Right to Object under Art. 21 GDPR

 

Individual Right to Object

You have the right to object at any time, for reasons arising from your particular situation, to the processing of personal data concerning you, which is carried out on the basis of Art. 6 para. 1 lit. f GDPR (data processing on the basis of a balancing of interests); this also applies to profiling based on this provision within the meaning of Art. 4 No. 4 GDPR.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims.

 

Recipient of an Objection

 

Laura Timm

Calle Galileo 48

38208 San Cristóbal de La Laguna

Santa Cruz de Tenerife, Spain

[email protected]

 

Changes to Our Privacy Policy

We reserve the right to adjust this privacy policy to ensure that it always complies with the current legal requirements or to implement changes to our services in the privacy policy, for example, when introducing new services. The new privacy policy will apply to your next visit.

Logo ROOQ

Who is Rooq?

ROOQ develop leading boxing technology made in Germany. Their team, a mix of active boxers, coaches, sports scientists, mathematicians, data analysts and software developers, is committed to improving the sport of boxing

Product

The best possible performance diagnostics for in-depth tracking and analysis of boxing performance parameters.

Mission

To combine sport and technology to make boxing-specific performance measurable and sustainably visible for every athlete. Their motto: “You can only improve what you can measure”.
Goal
ROOQ aims to help as many boxing athletes as possible unleash their full potential through precise performance diagnostic technology. To achieve this, they had to think outside the ring and spread the word across the globe.
Boxer und Sensoren von ROOQ
Tablet und Handy mit Logos von ROOQ, einem deutschen Hersteller von Sensoren zur Messung deiner Schlagkraft
How is WordPotential helping ROOQ?

We helped ROOQ with the translation of:

  • Presentations into Spanish and English to introduce ROOQ to their growing international community
  • Their mobile app, meticulously testing every button to ensure a seamless experience for both Spanish- and English-speaking users.

 

The mobile app plays a crucial role in ROOQ’s tracking technology, acting as a platform where users can access all their data, analyse their punches and identify their personal areas for improvement.

Results

The brand has successfully launched its products internationally, building an ever-growing community of thousands of ROOQstars worldwide.
Laura and her team have done a fantastic job helping us prepare ROOQ for international expansion. Hailing from Aachen, Germany, where ROOQ is based, and having two brothers who are boxers, Laura had a deep understanding of both the terminology and the message we wanted to convey. In addition to her excellent professional skills, she has a great sense of humour and an endless source of creative ideas and solutions, making her an inspirational fighter.
Ralf Rüttgers, CEO von ROOQ

Ralf Rüttgers

CEO at ROOQ

WordPotential © 2024

Logo Awin

Who is Awin?

Awin is a global affiliate marketing platform that empowers advertisers and publishers of all sizes to grow their businesses online.

Service

Various platform plans for businesses of all sizes to start their affiliate programme and successfully promote their products/services to a wider audience.

Mission

To humanise marketing in a world where technology shouldn’t be the only focus by connecting publishers and advertisers for greater reach and business growth.

Goal

To prepare for the successful launch of a new service in September 2023. And so, Awin turned to WordPotential to work their magic.
A woman dressed in purple working at her desk
Awin Partner with us
Awin Affiliate Marketing

How is WordPotential
helping Awin?

We’ve translated over 150,000 words from English into Spanish or German, including

  • Social media posts and paid adverts
  • Product/service descriptions
  • Product content


Managing such a high volume of translation into both languages while maintaining quality and consistency can be a challenge if you’re working with several independent freelancers.

Why not save time and money by outsourcing to a whole team?

Results

Linguistically accurate and engaging marketing texts that sound perfectly natural in German and Spanish. And a highly successful product launch!
Check out Awin.com to see for yourself.
Laura and her team have been helping us for almost a year now and we’re very happy with their friendly and efficient communication, punctual deliveries, and great quality of both German and Spanish translations. We’ve experienced high demand for translations at peak times, such as before a new product launch, which Laura and her team have managed with ease. We’re very much looking forward to continuing our collaboration with WordPotential in 2024.
Annie Landgraf-Cant, Head of International Marketing bei Awin

Annie Landgraf-Cant
Head of International Marketing at Awin

WordPotential © 2024

Logo LanzAbility
Who is LanzAbility?
Or who is Crazy DAVID? We’re not sure which one is better known. David’s the CEO of LanzAbility, the only holiday provider in Lanzarote that caters for people with disabilities. David initially reached out to WordPotential because he wanted to offer these unique adapted holidays to German holidaymakers. While this is still planned for the future, he became more interested in the power of LinkedIn and how engaging posts can really make a difference.

Service

A perfectly adapted holiday of a lifetime for people with diverse disabilities (wheelchair users, visually impaired, other special needs). This includes not only adapted accommodation and transport, but also unique adapted experiences.

Mission

To make the magical island of Lanzarote accessible to everyone, regardless of their disability, and to help them create unforgettable memories.
Goal
To become visible and increase his reach on social media, especially LinkedIn, to build a strong personal brand that attracts the right people.
Frau mit körperlicher Behinderung klettert an einer Kletterwand
How is WordPotential helping LanzAbility?
Over the past 6 months, we’ve helped David with content creation in the form of:
  • Regular social media posts
  • Social media profile makeover
  • Various articles and other content the for LanzAbility website
  • A newsletter collaboration
  • A bespoke collaboration email

Results

David himself says he’s getting a lot more traffic to both his social media profiles and the LanzAbility website.

What’s even better is that he receives frequent enquiries for collaboration from disability organisations and advocates.

This is creating more awareness of LanzAbility and its wonderful mission, which we are sure will soon result in fully booked holiday accommodation in Lanzarote.

Initially, I chose not to promote Laura or WordPotential because she’s sooooooo bloody good at what she does I don’t wanna share her with anyone else. But sharing is caring, and after working together for over 9 months now, I know I can count on her for the long run.

I knew that working with a copywriter would be an ongoing investment, but running two businesses, I also knew I wouldn’t have the time nor the linguistic and creative skills to create proper content for LanzAbility. After 20 minutes of talking to Laura, I knew she was the right fit because she understands my brand SO well.

Everything she writes or “laurifies” is always authentic and on-brand. She asks the right questions to get new input or proactively comes up with her own ideas. I guess she’s a good mix of Made in Germany-quality and Canary Islands easy-goingness. Laura, you are not just a team member, you are a key part of the success of my business.

David Penney

Founder and CEO of Adventure Holidays Lanzarote and LanzAbility

WordPotential © 2024

Logo Eversports
Who is Eversports?

Back in 2013, booking and paying for sports activities online was quite a challenge, with the necessary information often scattered across various websites. That’s when Vienna-based Eversports decided to create one central platform to connect activity enthusiasts with studios, sports centres, teachers, and trainers.

Currently, Eversports are established in 8 countries and offer their services in the B2B sector. Now they’re expanding into the German-speaking B2C sector with the aim of making sports activities more easily accessible to people like you and me.

Service

A modern software tool for businesses to automate administration, increase retention, boost acquisition, and help them grow. Additionally, the Eversports marketplace connects consumers with studios and sports providers.

Mission

Eversports contribute to a healthier and more active society by empowering everyone to improve their lives through sports, fitness and mindful movement. They aim to get people going and keep them moving.

Goal

To expand from B2B to B2C within the DACH region (Germany, Austria, Switzerland).
Frau macht Sport mit Dehnungsbändern
Sportliche Frau hält einen Medizinball
Frauen machen Sport
How is WordPotential helping Eversports?
Eversports’ most powerful marketing channel is blog articles. People are looking to relieve physical pain or try out a new sport will typically open up Google and ask questions such as:
  • “Is yoga really effective for lower back pain?”
  • “Should I keep on training or rest when I have sore muscles?”
  • “Where do I find a squash court in my area?”
These are the types of questions Eversports wants to help people with. Through easy-to-read, fun and informative blog articles, they aim to provide answers to all things sports and encourage their readers to get moving.
To ensure that Eversports’ blog articles appear at the top of the search engine results pages (SERPs), each article must be SEO optimised. This allows the search engines to easily find and display articles that are relevant to the reader’s Google search query. How? Among other things:
  • Reader-friendly article structure
  • Relevant keywords and links,
  • Engaging ToV and a little tongue-in-cheek?
Blogartikel von Eversports zu verschiedenen Sportarten

Results

It’s a bit early to compare the results, but we’ll keep you posted. In the meantime, you can click here to check out their German blog.

We reached out to Laura and her team because we aimed to scale our content production on our B2C blog and ensure everything was adequately optimized for Google search. Outsourcing this work was crucial as we were facing internal capacity constraints.

Thanks to the collaboration with WordPotential, we’ve managed to scale our production tenfold while ensuring fully optimized content. Though it’s still a bit early to assess the exact results, to date, we’ve witnessed a 27% increase in organic clicks on our blog articles since initiating this collaboration.

Laura and the entire WordPotential team are very friendly, professional, prompt to respond, and highly competent. They consistently deliver quality work and are a pleasure to work with.

Phillip Judkins, Senior Marketing Leader bei Eversports GmbH
Phillip Judkins
Senior Marketing Leader
at Eversports GmbH

WordPotential © 2024

Logo Olistic
Who is Olistic?
Olistic is a nutraceutical brand that formulates the next generation of natural and science-backed products to improve hair health and wellness. Already established in Spain and Portugal with a community of over 130,000 followers on Instagram, they were looking for new opportunities to scale and help even more people.

Product

Olistic’s unique formula contains over 30 natural ingredients such as vitamins, minerals, amino acids, collagen, and probiotics – all combined in one healthy and refreshing vial.

Mission

To promote better hair health and overall wellbeing from the inside out.

Goal

To successfully break into the German market and increase their impact.
Drei junge Frauen lächeln und zeigen Olistic
How is WordPotential helping Olistic?

The first step to expanding to Germany (and Austria) was to get all existing content translated. The WordPotential team took care of:

  • Their entire website
  • Product brochures
  • Packaging
  • Email flows
  • Paid ads
  • Video content (copy)
  • Order confirmations


And so much more.

To ensure that the translations sound as natural as possible while maintaining Olistic’s friendly yet professional tone of voice, we scheduled several meetings with Olistic’s marketing team.

Together, we agreed on specific terminology, exchanged ideas, and gained a deeper insight into their brand identity. Slogans and wordplay in particular require some extra creative thinking.

The icing on the cake was a package from Olistic for the entire WP team to try out the product for themselves.

With Asana, our project management tool, we set up an efficient workflow where both teams could easily access all tasks, communicate as needed, and keep track of the overall progress.

Asana Kundenprojekte
Instagram-Account Olistic
Packung Olistic for Men, Nahrungsergänzungsmittel für gesundes Haar und allgemeines Wohlbefinden
Packung Olistic for Women, Nahrungsergänzungsmittel für gesundes Haar und allgemeines Wohlbefinden

The second step in the German market launch is focused on increasing reach.

One key way to accomplish this is by creating new content to enhance your online presence. This can take place through many different channels.

Currently, WordPotential is helping Olistic with:

  • Their weekly German newsletter
  • Blog articles for their website
  • Also coming soon is their German Instagram account

As the team was already familiar with both the product and the brand, creating fresh content for Olistic was like translating existing content but adding our own ideas.

Our marketing and SEO expertise combined with our creative minds made this a fun experience with excellent results.

Results

Olistic Science successfully launched their product in the German and Austrian markets in September 2023. Their newsletter reaches thousands of readers every week, and their German Instagram channel is poised to follow suit, with plenty of content prepared to launch in 2024.

See for yourself!

Laura provided exceptional support for our new market opening. The speed and flexibility of her team was crucial in meeting tight deadlines at peak times.

Open communication, brand understanding and efficient project management ensured a smooth and efficient process from start to finish. Working with Laura and her team is not only easy but also impressively fast. Highly recommended!

Pilar Cárdenas, Chief Digital Officer bei Olistic

Pilar Cárdenas
Chief Digital Officer at Olistic

WordPotential © 2024